Improving Email Deliverability

ℹ️ This guide is for the email included with your hosting plan (cPanel, DirectAdmin, Plesk or Webuzo). It does not apply to Business Email, which runs on a separate platform and has its own webmail at mail.yourdomain.com:8443. Not sure which you have? See Business Email vs the Email Included With Your Hosting.

Improving Email Deliverability

Ensure your emails reach the inbox, not spam folder.

Email Authentication

SPF Record

Specifies which servers can send email for your domain.

v=spf1 +a +mx +ip4:YOUR_SERVER_IP ~all

DKIM

Adds a digital signature to verify email authenticity.

• Enable DKIM in cPanel under Email Authentication
• Add the provided TXT record to your DNS

DMARC

Tells receiving servers how to handle failed authentication.

v=DMARC1; p=quarantine; rua=mailto:[email protected]

Best Practices

1. Use proper sender information - Avoid generic "from" addresses
2. Include unsubscribe links - Required for marketing emails
3. Avoid spam trigger words - FREE, URGENT, WINNER
4. Maintain good list hygiene - Remove bounced addresses
5. Warm up new IPs - Gradually increase sending volume

Checking Deliverability

• Use mail-tester.com to test your emails
• Monitor bounce rates and spam complaints
• Check blacklist status regularly