New gTLDs are the word extensions that joined .com, .org and .net over the last decade: .app, .site, .blog, .online, .store, .shop, .tech, .xyz and hundreds more. They make it easier to find a short, descriptive name, but they usually cost more each year than .com or .in, and some come with their own rules. This page explains what they are, what the popular ones cost at Domain India, and when one is a good choice.
Our main guide, Overview of Domain Name Extensions, covers every type of extension (generic, country code, .co.in-style endings and Indian-script names), the rules that differ between them and how to choose. This page focuses on the newer generic extensions.
A new gTLD is a generic top-level domain launched through ICANN's new gTLD programme, mostly from 2014 onward, such as .app, .site or .blog. Anyone can register most of them, and they work exactly like .com. Renewal prices are usually higher than the first year and higher than .com or .in, so compare both before you buy. For a business in India, weigh any new gTLD against .in, .co.in and .com.
1. What new gTLDs are
Every domain ends in a top-level domain (TLD). For decades the generic choices were a handful: .com, .net, .org, .info, .biz and a few others. ICANN, the body that coordinates domain names, opened applications for new generic extensions in 2012, and the first ones went live in late 2013. Today there are more than a thousand, run by many different registries.
Most are descriptive words (.blog, .store, .shop, .tech, .online, .site); some are short and flexible (.xyz, .club); and some are brand extensions that a company runs for its own use only.
2. Popular new gTLDs and their prices
Domain India list prices on 19 September 2026, excluding 18% GST, rounded to whole rupees:
| Extension | First year | Renewal per year | Typical use |
|---|---|---|---|
| .app | ₹1,850 | ₹2,028 | Mobile and web apps; HTTPS required |
| .dev | ₹1,509 | ₹1,757 | Developers and tools; HTTPS required |
| .xyz | ₹1,533 | ₹1,710 | Flexible, low-cost names |
| .club | ₹1,792 | ₹2,123 | Clubs, communities, memberships |
| .blog | ₹2,360 | ₹2,856 | Blogs and writers |
| .online | ₹3,015 | ₹3,315 | General websites |
| .site | ₹3,114 | ₹3,315 | General websites |
| .shop | ₹3,775 | ₹4,259 | Online shops |
| .store | ₹4,708 | ₹5,285 | Online stores |
| .tech | ₹5,651 | ₹6,005 | Tech companies and products |
For comparison, .com is ₹1,150 a year and .in is ₹575 for the first year and ₹625 to renew. Every other extension is on the domain pricing page.
Every extension in the table costs more to renew than to register. Over three or five years the renewal price decides the total, so compare it before you choose.
3. Benefits and drawbacks
- Short, memorable names that are long gone in .com
- The extension can say what you do (yourname.store, yourname.blog)
- Works exactly like .com for websites and email
- .app and .dev enforce HTTPS, so visitors always get a secure connection
- Higher yearly renewal than .com or .in
- Visitors may type .com out of habit and reach someone else
- Some spam filters and corporate firewalls treat a few cheap extensions with suspicion
4. Special rules to check
- HTTPS-only extensions. .app and .dev are on the browser HSTS preload list, so a site on them opens only over HTTPS. Install a free SSL certificate from your host before you point the domain at it.
- Premium names. Registries price some short or dictionary names far above the normal rate, so a particular name can cost more than the table shows. If a price looks unusual, ask support before you pay.
- Trademarks. Registering a name that matches someone else's trademark can lose you the domain in a dispute, whatever the extension.
5. How to decide
Start with .in, .co.in and .com: if your name is free there, that is usually cheaper and safer for an Indian business. Choose a new gTLD when it makes your name clearer (yourname.store beats a long .com), and consider registering the .in as well so nobody else takes it.
For a side-by-side look at .com, .org, .net and the newer extensions, see benefits and drawbacks of different gTLDs.
Frequently asked questions
What is a new gTLD?
A new gTLD is a generic top-level domain launched through ICANN's new gTLD programme, mostly from 2014 onward, such as .app, .site, .blog, .store or .xyz. They work the same way as .com.
How much does a .app domain cost at Domain India?
Domain India list prices on 19 September 2026, excluding 18% GST: a .app domain is ₹1,850 for the first year and ₹2,028 a year to renew.
Are new gTLDs bad for SEO?
No. Google treats new generic extensions like any other generic domain. The extension neither boosts nor hurts rankings; content and site quality matter far more.
Why does my .app or .dev site only open over HTTPS?
The .app and .dev extensions are on the browser HSTS preload list, so browsers refuse plain HTTP for them. Install an SSL certificate on the site before you point the domain at it.
Should an Indian business choose a new gTLD or .in?
For customers mainly in India, .in or .co.in is usually cheaper and signals a local business. Choose a new gTLD when it makes your name clearer, and consider registering the .in as well.
Ready to find your name? Search for a domain to see every available extension, compare prices on the domain pricing page, or open a support ticket if you have a question about a particular extension.
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