Performance Optimization

Site speed is a Google ranking factor, a conversion lever, and a user-experience multiplier — especially on Indian 4G connections. This category covers the full stack of performance work: Core Web Vitals (LCP, INP, CLS) explained, image optimisation with WebP and AVIF, CDN integration, database indexing, PHP OPcache tuning, and WordPress-specific speed checklists. We also cover when performance problems are code versus when they are hosting — and how to tell the difference. For deployment automation that supports fast iteration, see our DevOps and CI/CD category. If you have squeezed everything out of shared hosting, our VPS plans give you direct PHP-FPM, Redis, and nginx control.